Sofía Vergara’s ¡Dios Mío! Coffee Expands Its U.S. Retail Presence with Exclusive Costco Launch

Building on its reach across all 50 U.S. states through Walmart, Amazon and online, ¡Dios Mío! Coffee makes its Costco debut with an exclusive 42 oz blend.

MIAMI, FL, FL, UNITED STATES, October 15, 2026 /EINPresswire.com/ -- ¡Dios Mío! Coffee, the premium Colombian coffee brand co-founded by actress and entrepreneur Sofía Vergara, continues its expansion across the United States by making its Costco debut with an exclusive 42 oz Medium Roast Signature Blend Ground Coffee, at participating Costco warehouses across Texas, Florida and the Northeast Region.

The launch marks ¡Dios Mío! Coffee’s entrance into the U.S. club channel, with Costco becoming the brand’s first club-channel retailer in the country. By introducing a product developed exclusively for Costco members across three strategic regions, the brand begins an important new chapter in its U.S. growth story, while continuing to strengthen its position across multiple retail and digital channels.

Beyond its commercial growth, ¡Dios Mío! Coffee is committed to celebrating the excellence of Colombian coffee while supporting coffee-growing families and women coffee growers through programs led by the National Federation of Coffee Growers of Colombia.

Deepening ¡Dios Mío! Coffee’s Footprint Across the United States

Since launching in the United States in 2024, ¡Dios Mío! Coffee has pursued an ambitious vision: bringing exceptional Colombian coffee to American households while building a brand that celebrates its origin, quality and the people behind every cup.

With Sofía Vergara as co-founder, the brand has combined her global recognition, entrepreneurial vision and deep connection to Colombia with a growing national distribution network.

Today, ¡Dios Mío! Coffee has established a nationwide retail presence through Walmart, with its products available in physical stores across all 50 U.S. states. The brand offers three distinctive roast profiles — Light, Medium and Dark — in 12 oz retail bags, while also reaching consumers nationwide through Amazon and its own e-commerce platform

Its expansion into Costco adds a new dimension to this growth strategy, introducing a larger, exclusive format designed for club members and families who want to enjoy premium Colombian coffee as part of their everyday routines.

Together, these channels reflect the brand’s rapid evolution and its ambition to become a leading name in premium Colombian coffee, not only in the United States but eventually in markets around the world.

The milestone demonstrates how an authentically Colombian brand can bring its Colombian heritage and premium coffee experience to even more American consumers.

“Coffee has always been deeply personal to me. It reminds me of home,” said Sofía Vergara, co-founder of ¡Dios Mío! Coffee. “When we created ¡Dios Mío! Coffee, my dream was to share the extraordinary coffee of my country with more people. Seeing it arrive at Costco and knowing that more families across the United States can now make it part of their mornings is so exciting. This is a very proud moment for us, and for our growers back home in Colombia!”

An Exclusive Blend Created for Costco Members

Created specifically for Costco members, the new 42 oz Medium Roast Signature Blend is made with 100% premium Colombian Arabica coffee. It features notes of nuts, white chocolate and brown sugar, delivering a bold flavor with a smooth finish.

Unlike the brand’s core 12 oz portfolio, available at Walmart and online in three roast profiles, the Costco-exclusive product offers a larger, family-size format featuring a specially developed Medium Roast Signature Blend.

Its exclusive blend, size and packaging were developed specifically for Costco households, combining the quality, flavor and origin of premium Colombian coffee with the value and convenience members expect in a larger everyday format.

The launch strengthens ¡Dios Mío! Coffee’s presence in Texas, Florida and the Northeast Region, where the brand is already available through Walmart, while introducing consumers to a new way to experience its coffee.

Colombian Quality Rooted in Purpose

At the heart of ¡Dios Mío! Coffee is a commitment that goes beyond delivering exceptional coffee: to celebrate Colombian excellence while supporting the women, families and communities at the heart of the country’s coffee-growing tradition.

Women coffee growers are central to that purpose. Through its strategic alliance with the National Federation of Coffee Growers of Colombia, ¡Dios Mío! Coffee supports the Federation’s Gender Equity Program, which works to improve the quality of life of women coffee growers by promoting education, training, economic empowerment, professional development and greater recognition of their essential role within Colombia’s coffee industry.

This commitment is part of the brand’s broader social-impact platform, through which ¡Dios Mío! Coffee recognizes the essential role of women coffee growers in Colombia’s coffee industry and helps create greater visibility and opportunities for them, their families and their communities.

Through its strategic alliance with the National Federation of Coffee Growers of Colombia - one of the world’s most recognized coffee institutions - ¡Dios Mío! Coffee carries the internationally recognized Café de Colombia designation, reflecting the origin, traceability and rigorous quality standards behind its coffee.

Made with 100% premium Colombian Arabica beans, every cup brings together generations of expertise, careful sourcing and a commitment to exceptional flavor, aroma and consistency. For ¡Dios Mío! Coffee, Colombian coffee is more than a product: it is a heritage to celebrate, a community to support and a tradition to share with consumers across the world.

“Our ambition has always been bigger than launching a coffee brand,” said Layla Fayad, CEO of ¡Dios Mío! Coffee. “We want to build a business that brings the excellence of Colombian coffee to more consumers while creating meaningful opportunities for the women and families behind it. Our growth through Walmart, Amazon, our digital platform and now Costco shows that there is a real opportunity to build a strong, lasting presence in the U.S. market. And we believe we are only getting started.”

Sofía Inspires Discovery - The Coffee Delivers

As co-founder, Sofía Vergara plays a central role in ¡Dios Mío! Coffee’s identity, vision and connection with consumers. She brings more than international recognition to the brand: her involvement is rooted in her Colombian heritage, her personal relationship with coffee and her commitment to building businesses that bring Latin American stories and products to a global audience.

Through her voice, personality and international platform, Sofía gives Colombian coffee extraordinary visibility and creates an immediate connection with consumers who may be discovering the brand for the first time. But while Sofía inspires that initial discovery, the coffee itself - its flavor, aroma, smoothness and consistent quality - is what turns trial into lasting consumer loyalty.

From the three roast profiles in its core retail portfolio to the exclusive Signature Blend developed for Costco, ¡Dios Mío! Coffee is committed to delivering a distinctive premium Colombian coffee experience that can become part of consumers’ everyday routines.

Together, Sofía’s authenticity and entrepreneurial credibility, the brand’s social purpose and the strength of its products create a differentiated proposition in the competitive U.S. coffee market. The goal is not simply to inspire consumers to try ¡Dios Mío! Coffee once, but to make it the coffee they choose to enjoy every day.

A Star Is on the Move

To support its continued growth and the Costco rollout, ¡Dios Mío! Coffee is introducing A Star is on the Move, a creative campaign featuring Sofía Vergara and the brand’s iconic pink Jeep as they continue their journey across the United States.

Inspired by the traditional Jeeps used to transport coffee through Colombia’s coffee-growing regions, the pink Jeep has become one of the brand’s most recognizable visual symbols, connecting its Colombian heritage with its ambitious journey across the American market.

The campaign follows Sofía and the Jeep as ¡Dios Mío! Coffee continues expanding into new retail opportunities, bringing its products, personality and purpose to more consumers.

With an established presence through Walmart, the campaign celebrates the next chapter of that journey: the introduction of an exclusive 42 oz Signature Blend at participating Costco warehouses in Texas, Florida and the Northeast Region.

More than a celebration of a new retail launch, the campaign reflects a brand in constant movement, connecting new consumers with Colombian coffee while honoring the women and communities behind it.

The 42 oz ¡Dios Mío! Coffee Medium Roast Signature Blend Ground Coffee is available beginning October 13th at participating Costco warehouses in Texas and the Northeast, followed by Florida on October 15th . Availability may vary by warehouse.

About ¡Dios Mío! Coffee

¡Dios Mío! Coffee is a premium coffee brand co-founded by actress and entrepreneur Sofía Vergara, created to share the exceptional quality, richness and cultural heritage of Colombian coffee with consumers around the world.

Made with 100% premium Colombian Arabica coffee, the brand offers three distinctive roast profiles - Light, Medium and Dark - in its traditional retail portfolio, alongside additional formats developed for different consumer needs and retail channels.

Since launching in the United States in 2024, ¡Dios Mío! Coffee has expanded its presence through Walmart stores across all 50 states, Amazon and its own e-commerce platform. Its continued growth includes the introduction of an exclusive 42 oz Medium Roast Signature Blend at Costco.

Through its strategic alliance with the National Federation of Coffee Growers of Colombia, the brand supports the Gender Equity Program, promoting the development, training and well-being of women coffee growers in Colombia.

Backed by the Café de Colombia designation, ¡Dios Mío! Coffee is committed to exceptional quality, traceability and celebrating the people and traditions behind Colombian coffee.

For more information, visit diosmiocoffee.com and follow @diosmiocoffee on Instagram.

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